Cracking the Sponsorship
ROI Code
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SponsorValue is a fully automated digital platform that plans and analyzes sponsorship packages — the same digital and measurable way as in targeted advertising.
Comprehensive
audience research
Multi-sourced
independent data
Instant inventory
configuring
Automated
sponsor-property
interactions
HOW IT WORKS
WE LINKED AUDIENCE’S DETAILED CONSUMER BEHAVIOUR WITH SPORTS VIEWERSHIP TO CREATE THE MOST ADVANCED SPONSORSHIP ROI PLANNING TOOLKIT
We’ve done the research for you. SponsorValue reduces time and resources that were necessary to perform initial sponsorship research by providing access to its global sports audience base.
We know exactly how much sponsorship costs. The SponsorValue platform mixes up data from multiple sources with media research data to provide the most reliable sponsorship ROI/ROO evaluation.
RESEARCH
What kind of sports and entertainment events does your brand audience prefer? What is the most popular sports in your target areas? What kind of competitor products and related categories does your audience buy?
PLAN
Select top sports, venues, branding options and various media outlets (screens, print, digital) to form a sponsorship package that fits goals and budget. Instantly configure and re-configure the package.
CALCULATE ROI/ROO
At the end of every season the combined data is provided for analyzing the ROI of sponsorships. The platform combines various indexes and technologies to provide a 360 result.
About Us
SponsorValue was created by a team of sports and technology enthusiasts.
Having worked in advertising and sponsorship management for more than a  decade, we have seen the market evolving — and took active part in its evolution.
Our previous client portfolio includes Formula One teams, TOP5 FMCG holdings and famous brands.
Svetlana Belyaeva
CMO, Co-Founder
15+ years of experience in experiential marketing and sponsorship activation management.
ex-Head of Communications, Roborace
ex-Head of Mild Seven Formula 1 press office
Alexandr Vasiliev
CTO
15+ years in software development.
ex-Chief Developer, Yandex
ex-Lead Developer, ROSTELECOM
Lead Developer, space programs
Alexey Popov
CEO, Co-Founder
25+ years experience in research and strategy.
ex-Proprietary tools Director, MediaArts
ex-Strategy Director, BBDO
ex-Strategy Director, Service Plan Russia
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© SponsorValue, 2020